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April 2003 Issue
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Appreciating the Differences

"Why Doesn't Everyone Else Think Just Like I Do?"

By Bob Burg



One of the most natural things in the world is to assume that everyone else is just like us. Only trouble is, they’re not. If you’ve ever been troubled by the fact that a prospect didn’t seem to share your particular interests, this article is for you. If this has never troubled you, then this article is doubly for you!

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