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April 2003 Issue
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Frank Keefer
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Sell Them on the Profession First

How to use a great third-party endorsement.

By Frank Keefer


Even before selling someone on your company or your products, there’s an initial step you need to be aware of: selling the profession itself. The best way to do that (as with all aspects of recruiting) is through a third-party validation. Keefer outlines an approach using Networking Times itself as a powerful and persuasive marketing tool.

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