How to be a great coach Okay, hold it right there…. Before we go any further, let’s pause for station identification—and to politely acknowledge the unconventionality of our situation. After all, the person who wrote the review you’re now reading is the same person whose name is on the book.

Still with me? Good, because the material here’s too valuable to let protocol stand in the way.

I first met John Milton Fogg in 1975; of all the talents and skills I’ve watched him hone over the quarter-century-plus since, the two that top the list are his passion for championing other people and his skill as an interviewer. In How to Be a Great Coach, you get the benefit of both. As John says in his Introduction: “The men and women featured in How To Be a Great Coach are my coaches, teachers, mentors, partners and friends.” The list includes Richard Brooke, Brian Klemmer, Terri Levine, Carol McCall, Bob Proctor, Teresa Romain, Tom Schreiter and John Fogg—each one a masterful coach and champion of the coaching.

These “conversations” were drawn from a series of telecoaching calls held through John’s online community (—a four-month-long, $1000 training for network marketers.

What exactly is coaching, anyway? Is a coach a teacher, trainer, cheerleader? All of the above? None? Does a good coach pass on the how-to expertise—or simply ask the right questions so that the coachee (in Fogg’s coaches’ parlance, the “player”) accesses the skills and knowledge he or she already possessed?

Outside the realm of certain specialized disciplines (athletics, singing, acting, etc.), coaching as life coaching is a fairly recent distinction, and part of the book’s fascination is how the various contributors approach such questions. While they all hail from a similar philosophical context, each comes at it from a very distinct angle, giving the book a nice range of flavors. You’ll doubtless find your favorites; I found at least two or three priceless nuggets of insight from each.

Again, from John’s introduction:

“The art and science of coaching is a new paradigm. As such, all of us who are involved at this early stage in its development are pioneers. Besides being likely to end up with some arrows stuck in your butt, pioneers are out front on the leading edge—and don’t have maps to tell them what’s ahead, what’s coming, or what to do next.”

The $55 price tag includes the e-book itself (in a highly unconventional “unlocked” pdf format so that you can freely go in and cut-and-paste text if you like); a year’s worth of monthly Special Reports; a free “Great Coaches” e-zine; and significant discounts on selected coaching-related resources.


E-book; 99 pages, $55;