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  CONTENTS >> NETWORKING   March 2003
 
EXECUTIVE SUMMARY

Gratitude In Reverse

The Ben Franklin Method for Winning People Over

By Bob Burg



The best way to cultivate new connections is to focus on giving to others before expecting anything in return—right? Right…except when the exact opposite works better! Master networker Burg takes a fascinating page from the wisdom of Benjamin Franklin to illustrate how asking a favor can serve to strengthen, not weaken, a relationship.
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