LEADOFF
Adapt or Die
Bob Proctor
Whether or not you're going to adapt to the new technology is not the question. The question, says publisher Bob Proctor, is how far you are going--and how fast?

BOOKS OF NOTE * LETTERS * NEWS TO USE
Mini-reviews of The DNA of Success, by Jack M. Zufelt and The Four Agreements, by Don Miguel Ruiz * Kudos for Frank Keefer's "Interviewing vs. Prospecting" * Trends and signs of these networking times

OUR TIMES
A panel of four guest editors on the question, "High tech / high touch: oxymoron, or marriage made in networking heaven?"

LEADERSHIP
The Future of Network Marketing
James H. Ridinger
The pace of change and the advance of technology have resulted in paradigm shifts away from mass marketing, mass production and mass advertising to Internet e-commerce, one-to-one marketing and "mass customization." These trends represent the future of business--and they are realities you can capitalize on today.

GREATEST NETWORKER
Technological Alchemy
John Milton Fogg
Most people embrace a new technology as a new way to do the same old thing: computer as typewriter, teleconference as hotel meeting...and Internet as communication tool. But it's much more than that, says Fogg: "What if there were a community, a place where everybody knew your name--and it was global?"

COACHING
The Four Pillars of Coaching
Sonia Stringer
Listen: listening to your leaders creates the space for them to come up with their own solutions. Love: the more love people get, the more they excel. Enlighten: offer feedback that will help your leaders see their strengths and weaknesses more clearly. Lead: boldly challenge your leaders by making specific requests.

TECHNOLOGY PRIMER
Six InterNetworking Power Tools
Hakki Ozmorali
Turkish networking pioneer Hakki Ozmorali discusses the strengths and weaknesses and applications of e-mail, electronic newsletters ("e-zines"), online classified ads, electronic books ("e-books"), newsgroups and forums, and chat programs.

TECHNOLOGY
InterNetwork Marketing
Atticus Killough
The Internet is no magic bullet; it is a vehicle for enhancing traditional network marketing activities, not supplanting them. Webmaster Killough offers a primer on effective Internet strategy: how to "turn strangers into friends, and friends into customers."

GOALS
Find Your North Star
Gary Ryan Blair
So many of us have lost sight of our dreams, the most essential ingredient for meaningful success. "Dreams," says Gary "Goals Guy" Blair, "ignite your spirit, and rekindle your thirst for life. ... Aristotle put it magnificently: 'Where your talents and the needs of the world cross lies your calling.'" Blair calls it "your North Star."

ABUNDANCE
How to Avoid Burnout
Teresa Romain
Building and managing a network is a marathon, not a sprint. How to keep your energy levels fueled for the long haul? Take the time to "celebrate your completions"--to stop and acknowledge yourself for every completed step along the path.

LEAD STORY
The Tipping Point
John Milton Fogg
Malcolm Gladwell was a science writer for The Washington Post when he was reassigned as New York City bureau chief. When he arrived in New York City, it was a dangerous place. Three years later, the burglary rate had dropped by 70 percent--and the Big Apple was the safest big city in the country! Gladwell realized that many such real-life changes could not be explained through conventional models: enter "the tipping point"--both the concept, and the best-selling book of the same name. Drawing from psychology, sociology and epidemiology, using examples from the worlds of business, society, education, fashion and media, Gladwell's book shows people how to start "positive epidemics." "The virtue of an epidemic is that just a little input is enough to get it started, and it can spread very, very quickly. ...Epidemics are generated by an incredibly small fraction of the population. If you want to create change, the challenge is not to reach as many people as you can--the challenge is to reach that relatively small number of people who play a disproportionately large role in creating change."

THE NT INTERVIEW
A Home Office on the Internet
John Milton Fogg
Laura Kall started building her business in the most old-fashioned--and labor-intensive--way imaginable: standing in the streets of New York City, talking to strangers, and collecting business cards. It worked--and didn't duplicate. So she inventoried all the challenges newcomers and part-timers typically face in the networking business, and designed a "total integrated Internet solution" for her distributors. Now she markets it to the world.

THE HEART OF BUSINESS
"Dreams Are Free": Gary Adams Turns Obstacles into Opportunities
"I believe God gives each of us a certain basket of gifts," says Gary Adams, "and you're blessed if you can figure out what yours are and how to use them. I've been blessed with the ability to market and make money." And Adams didn't stop with his own businesses. After struggling to help his own kids learn how to learn, he turned his entrepreneurial resourcefulness to working with his learning challenges and created the Dreams Are Free Institute, a national educational program for special-needs kids.

MASTER NETWORKER
Art Jonak: "I Can Do This!"
Working the graveyard shift at his university, 19-year-old Art Jonak had hours to kill every night; he started tinkering with the Internet--and ended up an accomplished network marketer. Along the way, he also learned how truly available the great mentors in the business are.

PROFILES
Tim and Debra Edwards: Technology for Shy People
Tim and Debra Edwards turned to networking to enjoy more time with their daughter. They succeeded--but only after Tim reinvented himself: with all his success in business, he'd never really had to deal with the people end of things. Now they teach others how to leverage themselves through the Internet.

PROFILES
Cheryl Gonzalez's Personal Approach to InterNetworking
Cheryl Gonzalez spent her first three years in network marketing "failing miserably": "I was being told to do things that didn't fit who I was. I set appointments with my friends and family and showed them the money. It didn't work." After burning through her warm list, Cheryl tried using the Internet--and found that the secret to the high tech was high touch.

PRESENTATION
The LQR System
Steve Siebold
The acronym stands for Listen, Question, Respond, and it forms the basis of a powerful system for success. Today's world is a stressed-out place, says "toughness coach" Siebold, and getting only more stressful. Nobody has time to listen to anyone. You can leverage that knowledge to offer people exactly what they're looking for.

NETWORKING
"...To Succeed, Press '1' Now..."
Bob Burg
These days, people use voice mail to screen out as many calls as possible--including yours. The key to getting through is to leave the right message. How? 1) Be prepared (no "uhhs" or "ums" allowed); 2) present benefits; 3) pique curiosity; 4) be specific about the next step; and 5) leave your numbers--slowly and clearly!

MARKETING
How's Your Circulation?
Tom Schreiter
If you are buying advertising based solely on circulation numbers, says master marketer Schreiter, "you are probably smoking some funny herbs." Why? Because, the correct question isn't "circulation to how many?" but "circulation to whom?"

THE INDUSTRY
"Job Security"? Not a Chance!
Bob Ford
There is no such thing as "job security" any more--but most people don't realize it yet. Most are completely dependent on employers for financial security, and think they have no other choice. Network marketing offers a new paradigm of financial security--but chances are, they don't know it. That's where you come in.

THE CUSTOMER
What Do Your Prospects Want?
Dawn Siebold
Unless a person wants to listen to you, you're wasting your time talking. How to establish that rapport? 1) Give your prospect your total attention; 2) put your prospect at ease; 3) share a personal story; 4) get them talking about themselves.

THE CLOSE
You Are Not a Dinosaur
John David Mann
When computer-generated imaging (CGI) revolutionized the film industry, the robot and old FX guys thought maybe they were obsolete. In fact, they were needed now more than ever--and in a world of digital razzle-dazzle networking technologies, so are you.