Printer Friendly Copy   
  CONTENTS >> MARKETING   February 2003
 
EXECUTIVE SUMMARY

How's Your Circulation?

How to use advertising like a networking pro.

By Tom "Big Al" Schreiter



If you are buying advertising based solely on circulation numbers, says master marketer Schreiter, "you are probably smoking some funny herbs." Why? Because, the correct question isn't "circulation to how many?" but "circulation to whom?"


NT web reader is subscriber-only. Sign in or subscribe to Networking Times for as low as $33.77 a year!

Subscribe
Forgot your password? Click Here to get it sent to you.
No account with us? Click Here to create one.

Previous Contents Next

We appreciate your feedback. Write us at our helpdesk.
Privacy Policy | Return Policy

Copyright © 2017 Gabriel Media Group, Inc.