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  CONTENTS >> PROFILES   February 2003

"It's a Hand Up"

Cheryl Gonzalezís Personal Approach to InterNetworking

By Uma Sackett

Cheryl Gonzalez spent her first three years in network marketing "failing miserably": "I was being told to do things that didn't fit who I was. I set appointments with my friends and family and showed them the money. It didn't work." After burning through her warm list, Cheryl tried using the Internet--and found that the secret to the high tech was high touch.

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