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  CONTENTS >> GREATEST NETWORKER   February 2003
 
EXECUTIVE SUMMARY

Technological Alchemy

There's a Virtual Community Waiting For You

By John Milton Fogg



Most people embrace a new technology as a new way to do the same old thing: computer as typewriter, teleconference as hotel meeting...and Internet as communication tool. But it's much more than that, says Fogg: "What if there were a community, a place where everybody knew your name--and it was global?"


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