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  CONTENTS >> LEADERSHIP   February 2003

The Future of Network Marketing

One-to-One Marketing and "Mass Customization"

By JR Ridinger

The pace of change and the advance of technology have resulted in paradigm shifts away from mass marketing, mass production and mass advertising to Internet e-commerce, one-to-one marketing and "mass customization." These trends represent the future of business--and they are realities you can capitalize on today.

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