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  CONTENTS >> TECHNOLOGY   January 2003
 
EXECUTIVE SUMMARY

Fishing on the Net (Without Using One)

Create realationships that turn into true partnerships.

By Cheryl Gonzalez



The secret to building on the Internet is to understand it--and most Internet marketers don't. The Internet is not fundamentally about marketing, says Gonzalez, but about fast and powerful forums for people of like mind to make connections.


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