“Hit your hand with a hammer. Ouch! That really hurts. Now, hit your hand with a hammer again. Ouch! That really hurts. Now, hit your hand with a hammer again. Ouch! Ouch! Ouch! That really, really hurts.” Thus begins Schreiter’s hilarious—and cogent—primer in how to get different results, complete with practical examples as only Big Al can illustrate them.