Joseph Vitale is a marketing super-hero, complete with secret identity. Well-established as the author of a handful of definitive books on marketing (what Joe calls his “straight, conservative advertising books”) Joe has now taken off the Clark Kent glasses and emerged as a marketing visionary with a decidedly spiritual bent. In this interview, Joe talks about the nature of self-sabotage that is behind most business failure, and how to dissolve it; the importance of letting your business follow your passion; how to avoid the kryptonite of greed (by distinguishing between your heartbeat and your walletbeat); and how to ride the “up escalator” to relatively effortless success.