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  CONTENTS >> THE CUSTOMER   December 2002
 
EXECUTIVE SUMMARY

Over-Priced - or Under-Valued?

Build Your Business by Building Value

By Dawn Siebold



Network marketing is full of “sticker-shocked distributors” who are cowed by their own prices and too defensive to effectively retail. The problem, says Dawn Siebold, is most often not a price that’s too high—but a perception of value that is too low.


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