CONTENTS >> MARKETING   December 2002
 
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December 2002 Issue
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MARKETING
 Author
Tom "Big Al" Schreiter

Action Thinking

The Only Way to Get Better Results

By Tom "Big Al" Schreiter



“Hit your hand with a hammer. Ouch! That really hurts. Now, hit your hand with a hammer again. Ouch! That really hurts. Now, hit your hand with a hammer again. Ouch! Ouch! Ouch! That really, really hurts.” Thus begins Schreiter’s hilarious—and cogent—primer in how to get different results, complete with practical examples as only Big Al can illustrate them.


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