Have you ever attended an opportunity meeting where the speaker droned on about the 22 core ingredients in the weight loss product? How about the nitty gritty details of the compensation plan? And we wonder why more prospects aren’t as excited as we are. Here are the seven deadly sins of the opportunity meeting speaker:

1 Too Much Detail

The opportunity meeting is not supposed to be a training session, seminar or workshop. Its sole purpose is to create awareness and excitement within the prospect and motivate them to investigate the opportunity on a deeper level. Explaining how they get paid 47 levels deep is too much information. Keep it simple, short, and exciting.

2 Too Much Hype

If I attend one more meeting where the presenter says that his company is “the next Microsoft,” I’m going to jump off a bridge. The same goes for talk of companies “hitting critical mass.” The average person in your audience just wants a little bit better life for her family. She doesn’t need the next Microsoft or a billion dollars. The hope of $50,000 to $100,000 dollars a year as a self-employed, home-based businessperson is enough to turn most people on. Talk in terms they can believe and numbers that are somewhat relative to their experience.

Too much hype is no good for your business, your prospects, or this industry. What’s more, it’s unnecessary. An extra $1000 per month would totally change the average person’s life for the better. Say your prospect is earning $100,000 per year; he probably needs to be physically present to earn that money. The opportunity to build a $100,000-per-year residual income that comes in whether or not he is present will most likely get this person’s attention.

3 Not Enough Passion

Some people are worried more about being cool on the platform than about sponsoring people. Enthusiasm is contagious. Show the audience your belief in the opportunity by expressing your passion through your voice, body language and the words you use. Think of how many people in your audience are looking to follow a leader who truly believes in what he or she is doing. Outside of network marketing, how many people do you know who love what they do and want to help other people feel the same way? The passionate leader is a rare bird. Show them your passion, your belief, and your conviction both in the opportunity…and in yourself.

4 Being Boring

Many presenters are enthusiastic, but boring. They focus on boring details and features instead of addressing the benefits and their relevance to the prospects in the room. Leave the product details, company policies, vision statements, compensation plans and the rest of the fine print for the company Web site. Instead, talk about the hopes and dreams of the prospects and how this opportunity could make those dreams come true. Help them awaken their childlike spirit that still believes in their hopes and dreams. Paint a beautiful picture of what their life would be like if they succeeded in your opportunity. Tell them that you understand that they’ve been disappointed before, and encourage them to believe in the beauty of their dreams one more time.

5 Sameness

At the Bill Gove Speech Workshop, we have a saying: “The enemy of the speaker is sameness.” Same voice, same facial expression, same body language. Sameness puts the audience into a coma—especially after a long day’s work. You can break the sameness by practicing your presentation in a mirror or a video camera. Adding variety will keep your prospects alert and interested in the program. If your business depends on your presentation skills, get professional training. Professional speakers utilize their skills to add excitement and avoid sameness. If you are building your business by presenting at opportunity meetings, guess what: you are a professional speaker! Learn the tricks of the trade as soon as possible and move your audience to action.

6 Winging It

You’ve worked all week to get one person to attend the meeting—and the speaker decides not to rehearse the presentation. In other words, he decides to wing it. As a professional speaker, I’d like to encourage you to memorize the presentation word for word and deliver it like a pro. Winging it is for amateurs and it delivers amateur results. If the speaker insists on winging it, start conducting your own meetings. Speakers who wing it are simply not disciplined enough to do their homework before the presentation. Don’t let them practice on your prospects and put your business in jeopardy. If you’re the presenter, be sure to write your presentation out in mini-module form. (You can read more about this at www.govesiebold.com.) The bottom line is to have a fully prepared, professional opportunity meeting presentation that’s tested and moves people into your business. Winging it could be costing you a fortune.

7 Delivering Straight Content

There’s an old saying you’ve probably heard: Content tells…stories sell. People are emotional creatures and respond best to story-based information. Presenters who rely on straight content are making the most common mistake of inexperienced speakers. Conducting an opportunity meeting is not the same thing as delivering a high school book report. To add excitement, be sure to weave your content into little personal stories that are amusing and entertaining. I promise you, you’ll see a difference in your results.

Avoid the seven deadly sins by encouraging your meeting presenters to do their homework. If you’re the presenter, I’d recommend that you study the art of public speaking in detail. It may just be the missing link you’ve been looking for to take your business to the next level.

STEVE SIEBOLD
is co-founder of the Gove-Siebold Group (www.gove-siebold.com),
a training organization that helps networkers develop world-class
communication skills.