In the 1980s, Tina Turner’s What’s Love Got To Do With It? dominated the music charts. Today, network marketers sing a similar tune—What’s Personal Growth Got To Do With It?—if they want to succeed.

The beginning steps to any network marketing journey always include personal growth and development. Why? When you transform your mindset from one of scarcity and self-doubt to one of abundance and self-love, you develop your character and become a person of integrity. That’s when true wealth attainment occurs.

Unfortunately, many new network marketers inadvertently neglect personal development and focus only on mastering sales techniques, prospecting approaches, and product information. While such aspects are indeed important for network marketing success, they are actually the byproduct of your personal growth endeavors. That is, when you believe in yourself, become your own best friend, and learn how to transfer those positive feelings you have about yourself onto others, you’ll more easily connect with others and develop relationships—and that’s what drives loyalty and residual income.

Personal growth and development is even more important when you realize that building a network marketing business is much like climbing a mountain. The higher you climb, the more obstacles you’ll have to overcome, from thin air and frigid temperatures to steep peaks with limited footholds. You’ll even fall from time to time and have to re-climb the terrain by forging a new path over what you thought was familiar territory. But those people who are aligned at their core and who commit to personal growth have the means to pick themselves up after any setback and scale the mountain again. They are the ones who rise to the top and reap the rewards. As Mary Pickford said, “It’s not the falling down that matters; it’s how many times you get back up.”

Fortunately, committing to personal growth and development is easier than many people realize. By simply listening to educational and motivational tapes, watching training videos, and associating with positive, like-minded people who share your values and goals, you can remove those self-limiting beliefs that typically create negativity in your life and sap you of your energy. Once you eliminate such negative factors and focus on yourself and your development, the wealth that you desire will naturally come. Your new positive energy will act as a magnet for all the positive benefits you most definitely deserve.

Commit to your own personal development today—and you’ll attain your dreams for years to come. What’s personal growth got to do with it? In a word…everything.

SANDY ELSBERG is a veteran network marketer
and author of
Bread Winner, Bread Baker.