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  CONTENTS >> THE CUSTOMER   October 2002
 
EXECUTIVE SUMMARY

Drip...Drip...Drip...

Follow this system and watch your retail sales soar!

By Dawn Siebold



In this business, persistence pays--but nobody wants to be a pest. How to strike a balance? Dawn Siebold shows how to use a system of "drip files" to stay in touch with the people you talk with, regardless of what category or interest level they're in.


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