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October 2002 Issue
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INTERNATIONAL
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Peter T. Powderham
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EuroNetworking

Is Europe the next world economic powerhouse?

By Peter T. Powderham



Who has a population of nearly 500 million, with more buying power than the entire United States, geographically contained within an area the size of Texas and Arizona? Answer: Europe--and it would behoove American networkers with their eyes on Europe to spend some time getting to know the culture and mindset of their cousins on the Continent.



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