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THE CLOSE
What People Want

John David Mann
When people say, ìItís not about the money,î you and I both know that in fact, it is about precisely The Money. At the same time, even when we know itís about The Moneyóitís not really about the money. Itís about what people wantóabout what ìthe moneyî can provide. And itís critical to know what that is for each personóand not to lose sight of it.