Tipping Point

Tipping Point
How Little Things Can Make a Big Difference

By Malcom Gladwell

The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth [emphasis added] or any number of the other mysterious changes that mark everyday life, writes Malcolm Gladwell in The Tipping Point, is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do. Shades of Seth Godin! This could be a bible for network marketers no, change that: it IS a bible for network marketers. It is flat out one of the best network marketing business books ever.

The tipping point refers to that point where a contagious disease explodes and becomes an epidemic. Starting with that vivid image, Gladwell weaves science (read: scientific proof) with anecdotes, clear and simple explanations, and wonderful examples, such as the resurgence of Hush Puppies; what made Sesame Street (and later Blues Clues) TV hits; and how Paul Revere was three epidemic creators all in one (a maven, salesman and connectorall three are Gladwell-isms well just have to let you read about).

For students of network marketing and other smart people, The Tipping Point is fresh, innovative and funprofitable learning at its very best.

Hardcover, 279 pages, $24.95; Little Brown & Company; ISBN: 0316316962.

Conversations With Millionaires

Conversations with Millionaires
What Millionaires Do to Get Rich, That You Never Learned About in School!

By Mike Litman and Jason Oman; foreword by Robert Allen

Mike Litman has been called a modern-day Napoleon Hill and Conversations With Millionaires a contemporary Think and Grow Rich. In his idea-packed book, radio talk- show host Litman interviews nine successful self-made millionaires: Rich Dad Poor Dad co-author Sharon Lechter; Chicken Soup for the Soul authors Mark Victor Hansen and Jack Canfield; Robert Allen of Multiple Streams of Income and Nothing Down; The E-Myths Michael Gerber; Guerrilla Marketings Jay Conrad Levinson; Jim McCann (the CEO of 1-800-FLOWERS); Jim Rohn; and cookie king Wally Famous Amos! More than just millionaires, these men and women are millionaire makers, and Litmans cut-to-the-chase, in-your-face interview style has them revealing their secrets of success in life and work on page after page.

Even if youve read their books or heard them speak before, Litmans up-close and personal conversations has each of these millionaires saying fresh things and looking at old ideas in new and different ways.

Paperback, 238 pages, $15.95, CWM Publishing. ISBN: 1931866007.