CONTENTS >> THE CUSTOMER   August 2002
 
EXECUTIVE SUMMARY

August 2002 Issue
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THE CUSTOMER
 Author
Dawn Siebold

Five Ways to Create Happier Customers

Nothing's More Rewarding Than a Selling Program That Works

By Dawn Siebold



What makes the difference between average and extraordinary sales? Sometimes itís the little thingsólike these five ìlittleî sales secrets. From the seemingly counter- intuitive (ìunder-promise and over-deliverî and ìwelcome complaintsî) to the go-the-extra-mile tactics (ìoffer a 100% personal guarantee,î ìwrite five handwritten notes every dayî), these are what Siebold calls her ìsix-figure sales secrets.î


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