Master network-builder Woodcook offers no-nonsense perspective on what really makes a network grow. ìThis is a people business. Clearly understand that two-word term, and youíre 80 percent there.î Itís a delicate balance between being there for your people, and keeping everyone responsible. ìExcitement drives this business,î explains Woodcook. ìThereís only one way to generate that excitement, consistently and reliably: you have to be there for your people. It amazes me how many so-called big leaders in this industry donít pick up their telephones!î