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  CONTENTS >> MARKETING   August 2002

"Wish You Were Here..."

Ten Ways to Build Your Business with Postcards

By Tom "Big Al" Schreiter

In this age of replicating web sites and email autoresponders, there is still room for more lowly marketing media. Marketing master Tom Big Al Schreiter shares ten different strategies for using the humble (and inexpensive) postcard to grow your business; from prospecting and retailing, to surveying and thank-you-noting, to coupons and dinner invitations, these cost-effective strategies are vintage Schreiter: in other words, theyre brilliant, and they work!

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