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  CONTENTS >> GREATEST NETWORKER   August 2002
 
EXECUTIVE SUMMARY

Is Network Marketing Inherently Fascist?

Network Marketing for the Rest of Us

By John Milton Fogg



Vilfredo Pareto, the man responsible for the famous ì80/20 Ruleî (more officially called ìParetoís Lawî), was an Italian economist- turned-sociologist. Because of his theories on the superiority of the elite, he is often associated with fascismóand his descriptive analysis of human dynamics evokes some disturbing thoughts about our business. Is networking inherently ìelitistî? Are the great majority doomed to fail, while only a handful of cream rise to the top? John Milton Fogg ponders the question in search of a genuine approach to ìnetwork marketing for the rest of us.î


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