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August 2002 Issue
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Is Network Marketing Inherently Fascist?

Network Marketing for the Rest of Us

By John Milton Fogg



Vilfredo Pareto, the man responsible for the famous ě80/20 Ruleî (more officially called ěParetoís Lawî), was an Italian economist- turned-sociologist. Because of his theories on the superiority of the elite, he is often associated with fascismóand his descriptive analysis of human dynamics evokes some disturbing thoughts about our business. Is networking inherently ěelitistî? Are the great majority doomed to fail, while only a handful of cream rise to the top? John Milton Fogg ponders the question in search of a genuine approach to ěnetwork marketing for the rest of us.î


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