Incredible but true: some salespeople make it difficult for customers to buy, because they never get around to asking for the purchase. Why not? Fear of "no," of rejection. How to overcome that reluctance? Get into the habit of simply asking questions, says sales coach Dawn Seibold. "Ask for what you want, every chance you get, whether it's for extra pickles at McDonalds or a non-smoking room at the Hilton."