In today's world of over-selling, hype and fraud at the highest levels of our society, nothing could be more important to a sales person and business owner than building trust, admiration and respect with prospects, customers and associates. Most of us are in a highly suspect business to begin with. Network Marketing, to some people, does not spell value, honor and integrity. Yet to us it does. So how do we bridge the gap and shine some light on what we see in our chosen profession?