Network marketing is perhaps the only business where one has to justify going after customers.

In every other business, customers are sacred. Companies do everything they can to woo and keep them. Nordstrom, for example, has built their entire business by offering outrageously good customer service.

But, how often have you heard, especially from people at the top of your heap, that it's a waste of time to go after customers? That the money is in recruiting business builders? Hmm.

What's the story here? Why are customers at the low end of everyone's totem pole in the network marketing business?