There are two critical elements to developing a voice mail message that prospects can't resist. The first element is the words you use. The worst mistake you can make is to "wing it" when you leave a message for someone in the cold market. Always remember that the cold market doesn't know you, doesn't care about you, and if you don't get their attention in the first ten seconds, it's over. They will erase your message and go on to the next 27 messages they have waiting for them.