Remember the last business meeting you attended? What drew you there? It wasn't the networking or the rubber chicken. It was the speaker. You wanted to learn the speaker's insights into his or her topic.

And you already looked at that speaker as an expert before you ever walked in the door, didn't you? Think about it. What was going through your head when you read the announcement about the upcoming presenter? That the person is an authority, right?

You can do the same thing. When you give a talk to an organization, let's say your local chamber of commerce, they'll advertise the event in advance by sending a meeting notice announcing you as the speaker.

That announcement will include the title of your talk, a brief biography, your picture and the five to seven bullet points you want your audience to hear that will draw them like a magnet to your presentation. You are now considered the expert.

Voilá! You've gained instant credibility. You're audience will see you...