It's only natural. You're looking for people to join your network or buy your products or services, so you put your marketing hat on and go for it. You're passionate, excited and believe in your business and what it can do for others. You go to meetings, send emails, post, tweet and start talking, perhaps even following a handy dandy sales script. You describe your products or services, spotlight the benefits and share a personal story or two. You ask open ended questions and still, way too often, your prospect looks at you as if your entire message boiled down to three words: blah, blah, blah.

You're not alone. Virtually all marketing, whether it's network marketing, whether you're a big business, small business or independent professional, you run the risk of making three critical mistakes that can make your marketing less effective or downright repelling. Before you put your marketing hat back on, take a look at...