By now you have likely heard the "buzz" about Facebook and Twitter, and how many networking professionals are using these and other social media tools to grow their businesses. With millions of people plugging into these websites every day, it's easier than ever to find qualified leads, sell your products and recruit savvy professionals into your team.

No matter where you live in the world (or how much you may have struggled in the past to keep your appointment calendar full) you can now easily connect with hundreds (even thousands) of ideal prospects DAILY, without leaving the comfort of your home office!

But be forewarned—there are a few caveats when using social media tools, or you risk wasting a lot of time (and generating few results) online. In coaching our clients through the social media curve, we help them...