Social media networking has been a very popular topic over the past two years, but believe it or not, few home businesses are using this powerful business and marketing tool effectively, if at all.

"I am not a geek," people tell me. Well, we have "ungeeked the geek" for many home business owners and made social media make sense to them. But there are exceptions.

I was talking with a business owner the other day and she made the comment, "I don't go to those kinds of sites. I don't have time to do that as my business is struggling and I need to go and find more customers."

This kind of reasoning shows a total lack of understanding of what social media is about and what it can do for the average home business—even on a local basis. If people really understood social media marketing, they would be...