A lot has been written about social media networking over the past two years, but believe it or not, few home businesses are using this powerful business and marketing tool yet. Many people, because it is on the internet, shy away from it as if it were the plague.

I am not a geek, people tell me. Well, we have ungeeked the geek for many small and home business owners, and made social media make sense to them.

But there are exceptions.

I was talking with a business owner the other day and she made the comment, I do not go to those kinds of sites. I do not have time to do that as my business is struggling and I need to go and find more customers.

That says it all.

That shows a total lack of understanding of what social media/web 2.0 is really about, and what it can do for the average small business and home business—even on a local basis. If people really understood social media marketing, they would be running to the social media zone and staying there.

There is a lot of talk that it is not proven as it is too new and the jury is still out on it being a viable marketing process.

I totally disagree. The social media network marketer is...