Think of new technologies as tools for being in relationship. It is vital to create and maintain an intimate and authentic connection to each person who "opts in" to your community. Here are five virtues for the virtual world.

Be Distinctive

The best thing you can do for your audience is distinguish yourself and your gifts uniquely -- through the way you write or speak, the graphics you use and the technologies you select. Opt-in technology means you attract people who sincerely resonate with you...