It seems as though every week I have the same conversation with customers and coaching clients. It starts something like "Dale, I am not getting any results with my website, what can I do?"

There are two major factors for lack of good website results.

#1 Your site does not have a MWR (Most Wanted Response)

#2 You simply aren't getting enough numbers (traffic)

We will look at both of these challenges in this article. What is your Most Wanted Response? What is the purpose of your site?

Unfortunately many distributor websites are not designed to sell a particular product; they are nothing more than online catalogs with multiple product choices. This type of site is fine for distributors to place their personal product orders but extremely ineffective if you plan on marketing products online. One of the rules of any website should be "sell one thing and sell it well."

The more product choices you offer, the more likely that you will not sell anything. A confused mind does not take action.

I believe that every distributor...