Distributors often ask if it is more effective to lead with product or lead with the opportunity in their prospecting conversations. I believe that the most effective prospecting conversations lead with the relationship first.

It is only by creating a relationship first that your prospect will listen to what you have to offer with regard to your product or opportunity. The secret, then, is how do we best build rapport, create an opening to be heard and appreciated, and build the relationship?

As network marketers, we typically feel...