No one asked Reba Haas to become an expert on the Seattle area. No newspaper editor gave her a column and no TV station told her story. She doesn't have a radio show or even a book. Reba Haas created her own path to celebrity using a handful of carefully selected web sites and social networks. And after only five years in the business, she's become the number two Seattle realtor in the Re/Max network.

Reba Haas works hard at maintaining her visibility. Her name and photo are all over Seattle web sites. Her Team Reba blog guides homeowners and prospective purchasers through...