I looked up the word "sell" in the dictionary. Here is what it said:

"To persuade (another) to recognize the worth or desirability of something."

This definition assumes value. It assumes that you recognize the value of whatever it is that you are selling. Inherent in the definition is the concept of worth or desirability.

I also looked up "salesperson," "saleswoman," "salesman," "sales clerk," and my favorite, "sales talk." The definition for "sales talk" was, "a line of reasoning or argument intended to persuade someone to buy something."

Whenever I do a workshop or teleconference, I frequently ask participants...