Several winters ago, I received a humbling lesson about dedication from my business team. It happened at a point when there seemed to be nothing happening in our business-no matter how many people we spoke with, none of them joined. No matter how many people we showed our products, none of them became customers. This went on for nearly a month until the collective mind of all the members of my team decided enough was enough.

We were going to have a recruiting event to end all events. We were going to talk to so many people that everyone in our city (and possibly our state) knew that this event was going to happen. And then we would have people joining our business in droves, and hundreds of customers begging to buy our products. All we had to do was get a plan for the event (which we called The Big Event) and invite everyone we saw.

The plan was easy. We would put on a high tech multi-media event using introductory music, followed by a breathtaking video, capped off by the world's most impressive Power Point presentation. We put together all the materials, bought extra power cords, and designed every last detail of the presentation...