Think of new technologies as tools for being in relationship. It is vital to create and maintain an intimate and authentic connection to each person who “opts in” to your community. Here are five virtues for the virtual world.

Be Distinctive

The best thing you can do for your audience is distinguish yourself and your gifts uniquely—through the way you write or speak, the graphics you use and the technologies you select. Opt-in technology means you attract people who sincerely resonate with you and your offerings for a mutually beneficial relationship.

Be Mindful

Be aware and sensitive to the user’s experience. Mind share is as important as market share. Write or speak succinctly and with value. Honor your connection. Draw your visitors in—to themselves—so they can focus on how your offering will serve them.

Be Fearless

Using new technology is always about stepping into the unknown. The world needs what you provide, and the new technologies enable you to reach hundreds and thousands of people. If you want to go from thirty people in your living room to 300 people on a teleseminar, 3,000 on an e-mail list, or 30,000 on an affiliate program, develop the virtue of fearlessness. Jump in!

Be Discerning

Consider your technology choices from the whole of what you want to accomplish. What is your specific intent for your business? What will truly further your goals? A podcast may be cool, but how will you capitalize on it? Very importantly, if you produce one, how will you let people know about it?

Always ask, “How will the use of this particular technology enable me to connect and attract people who resonate with me, with my products and services, and with my business opportunity?”

Be Creative

If you don’t have the resources to explore new technologies, think in a new way about what you're already using.

I heard about an “ask campaign” where you reach out to your list by asking people to reply to one question surrounding your product or service. Even though there is specific technology available for this, I decided to use ordinary e-mail and wrote to our program registrants, asking them the single biggest question they had about participating. Their replies enlightened me on how to work with them and this simple campaign deepened our relationship in unexpected ways.

The virtual world is not just something “available” to us—it is an essential part of our emerging new world of multidimensionality and global unity. It’s all about connecting with each other and exchanging value. The great news is that it’s easier and more economical than ever to do this using the new technologies.