You’ve talked to all your relatives and they said “no.” You talked to all of your friends and they weren’t interested. What do you do next?

You look for some hot leads: you run an ad, you befriend new contacts on Facebook and you buy leads. What happens next?

The people who answered your ad were actually looking for a job. Your new Facebook contacts just want you to join their program. And those exclusive hot leads you bought? They hung up because you were the fifteenth person who pitched them this week.

You’ve been scammed!

Your sponsor never told you the real truth about network marketing: if your friends and relatives hated what you said to them, then strangers aren’t going to like it any better!

You don’t need new people to ruin; you need to fix what you say to people. (Ouch!)

In order to do so, ask yourself, “What is the first sentence out of my mouth when I introduce my business or product into the conversation?”

Go ahead, write down your first sentence, word for word.

Most networkers can’t do this. They quickly change the subject and just continue making something up every time they talk to a new prospect.

So if you couldn’t write down exactly what to say to introduce your business or product into the conversation, what are you going to do? Are you going to tell your new distributors to guess or think of something that might work? Are you going to replace your new distributors every six months because you refuse to give them a successful first sentence to say?

How can you expect duplication to occur if you won’t give them something successful to duplicate?

Are you willing to invest the time, money and energy to learn the skills of talking to people so they believe the good things you say? Or will you say to yourself, “Oh, no, that’s too hard. I’ll just run some more ads, waste more time on Facebook, and buy more leads—and hope I get lucky.”

It doesn’t matter where you find prospects, you will still have to talk to them. And unless you learn the skills of getting your message inside your prospect’s brain, your message will be wasted on deaf ears.

You are probably saying great things about your company, your products and your opportunity. The problem is, your prospect doesn’t believe you. You have to learn the skills of getting your great information inside your prospect’s head. Pros know this. They master the skills of talking to people.

So where do you start? You start by mastering your first sentence. This is called the ice breaker skill.

If you don’t have a successful first sentence now, and if your sponsor refuses to give you one, then it is up to you to take personal responsibility and learn how to do this immediately.

TOM “BIG AL” SCHREITER writes the “Big Al Report,”
a free weekly newsletter with tips on building the skills
needed for your network marketing business. To
download his seven mini-reports and learn cool
things to say to your prospects, visit
www.networkingtimes.com/link/schreiter