The Go-Giver Posture How to Give Your Way out of a Tough Economic Climate By Bob Burg and John David Mann

Shifting one’s focus from getting to giving—consistently adding value to people’s lives—is not only a nice way to live one’s life, but a very profitable way, as well. The degree to which you add value to the lives of others is the degree to which you yourself will prosper. Why? Because all things being equal, people will do business with, and refer business to, those people they know, like and trust. And being a sincere and genuine giver of value (whether through the value of your product or service, advice, resources, referrals or anything else) is the most effective way of eliciting those feelings toward you in others.

“Fine and well,” you might think, “in a vibrant economy where everything comes easily and plentifully. But what happens when conditions are not all rosy? In tough economic times, doesn’t that idealistic equation tend to break down? Don’t we need to take more drastic steps to keep our heads above water?”

Not so fast. In tough economic times, it’s easy to slip into panic mode. But just because the economy seems to be hitting turbulence around us doesn’t mean we...

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