As a result of his role in The Secret and subsequent appearances on Larry King Live and the Ellen DeGeneres show, John Assaraf is virtually a household name. Chances are good, though, that you’ve not heard of Murray Smith, his coauthor and best friend/business partner of twenty-five years. Yet it is the partnership of the two very dissimilar characters that makes The Answer such an extraordinary book.

The book falls into two parts. The first, dominated by Assaraf, is dedicated to a thorough exploration of the “Law of Attraction” and how to create a laser-sharp vision of one’s dream business. The second half, where Smith’s phenomenal résumé as a business strategist really shines (he has launched or revived thirteen highly successful businesses and coached thousands more), builds on that foundation by showing how to apply a series of detailed, practical principles and strategies to take any business to the next level of growth.

The book’s front half is an absolute tour de force, taking us...

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