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Amber Voight: Building Friendships Online

By Dr. Josephine Gross

Amber Voight is a young network marketing leader who already has over 10,000 people on her team. At age twenty-eight, she has been in direct selling for eleven years, during which she also owned some traditional businesses. Network marketing became her vehicle of choice when she discovered her purpose is to help people transform their lives in the simplest, most fun, and most efficient way.

Amber joined her current company in August 2013 and reached the top rank in the compensation plan in just three months. Today her team has many of the company’s top earners and moves over $1 million in sales a month, mainly as a result of building relationships on Facebook and hosting “parties” online.

Based in Elk River, Minnesota, Amber and her husband David are also raising their three young boys, but thankfully Amber was able to retire David from his job just three months after she joined her company. David’s support with childcare and household chores (some of which they outsource) allows Amber to balance her focus between family and business in a harmonious home environment.

Amber loves network marketing so much that she already has her heart set on being a generic trainer so she can contribute to the profession at large. Being featured in Networking Times is a dream come true and a major milestone on her path to becoming a top speaker and educator in the network marketing space.—J.G.

Tell us about your first business experience.
I always knew I wanted to have my own business, even as a little kid. When I was six years old, all I wanted for my birthday was a briefcase. I remember when I was seven there was a kids’ magazine called Highlights. On the back cover it had an advertisement for a company where you could order cards, wrapping paper, and other stuff kids sell for fundraising. I thought being able to earn money was really cool, so I called the company, got the information sent to me, and I put it all in my little briefcase. I put on my best Sunday church dress and I went around our apartment building selling these products door to door. When my mom found out, she almost had a heart attack. She said I couldn’t just go to people’s doors and basically put an end to my first business.

How did you get involved in network marketing?
I started selling makeup door to door when I was seventeen, and also did some home parties. At eighteen I joined a company that sold romance novelties and soon made about $1,000 a week doing lots of home parties. But the product line wasn’t in alignment with my Christian beliefs, and my little boy was growing up, so I decided I couldn’t do it anymore, even though it paid well.

I dabbled in some other companies and also started a traditional business. I owned a few tanning salons that did well, but I didn’t like having to wake up in the morning and go into the salon. If one of my employees called in sick, I would have to fill in. Traditional business ownership was just like having a job that came with overhead.

I went back to network marketing because it’s what I love. In 2010 I joined a weight loss company and quickly climbed the ranks, earned a car, and grew a substantial team. I loved everything about it, but after awhile the company made some changes and my team stopped getting paid. It’s no longer fun when you’re the only one on your team making money, so I left.

With her hero Eric Worre at GoPro training
in Las Vegas, 2014.

Coaching a budding leader before a training in Georgia.

How did you build that business?
I did a handful of parties, but I also started focusing on Facebook, and when that became really lucrative, that’s how I’ve grown my business ever since. It’s all about building relationships, and that’s a skill I developed by diving into personal growth. Instead of trying to book as many parties as possible, I focused on growing myself. When you are a better leader, people start following you. I just networked online with other entrepreneurs and network marketers, and I teach everyone on my team how to do the same. I now do Facebook trainings for network marketers who aren’t even in my company.

What are some of your Facebook tips?
Do not ever try to recruit somebody. Never say, “My company is better than yours,” because that’s not true. Every company out there has successful people who make lots of money. People get confused about the term “networking.” They ask, “Don’t I want them in my business?” I say, “No, you just want to network with them.”

That’s exactly how I got to the top position in my current company in just three months. I networked with top leaders in other companies who wanted to try our makeup and became customers of mine. I returned the favor and joined their company if I wanted their product.

People sent me referrals. One lady, a top earner in a jewelry company, came to me and said, “One of my best team members wants out of the jewelry business and get into makeup. I’m going to send her your way.” That’s how I made it on Facebook.

Networking... Is this really all there is to it?
You also need to become influential. You do this by bringing value to other people’s lives. You make friends with lots of other networkers and direct sellers, and then post things to help them, even if they’re not in your company.

Rather than post about my business, I share general network marketing tips and inspirational quotes or videos, because that’s going to help people grow, and as they grow, their business grows. It will come back to you, but some people just don’t get that part. They think, “How can I benefit if they’re not even in my company?” The Universe always rewards you, often in unforeseen ways.

How many hours a day do you spend online?
In the morning I’m usually on my computer for an hour before the kids get up. I still follow most of what’s going on throughout the day on my iPhone. I don’t count hours; I just make it fit in. It’s a natural, and as you develop leaders, it gets easier. I made all my top leaders admins on my Facebook page so they help me with comments and questions. I also have a YouTube channel, but I’m actually revamping it. I just bought a professional camera and lights, which will be much better than holding my iPhone out.

I’m sure you’ve heard, “As soon as you start talking business, take the conversation offline and pick up the phone.” Do you agree?
I don’t—not in this new world with the technology we have. There are women in my downline making $14,000 a month and they’ve never talked to anyone on the phone.

I have a big team in Australia and New Zealand. We’re going to open the UK this fall and we’ve lots of people there waiting to join. There’s no way we can connect all the time. We use Skype, but I try to answer a lot of questions through videos.

We have team calls, but I don’t think calling individual team members or prospects is necessary. I do recommend three-way calls, but not everybody does them. I tell my girls, “First send people a quick excitement video about our company, then get them on the phone with your upline.”

You have to strike a balance. You can’t do it all on Facebook, but you can do a lot of it online. There are some situations where you need that voice interaction.

What about live events?
Events are critical for getting people to bond and feel the energy, because you can’t get that over Facebook. That definitely has to happen in person.

We try to meet locally at least once a month to discuss business tips, either at my house or we rent a room at a nice restaurant. But my team is so spread out, even in other countries, that it’s hard to get together. Our company has one convention a year. I create my own regional events with my leaders and team, and I open it up to everybody. I just returned from Eric Worre’s 90-Day Insanity Boot Camp, and we’re going to put on our own two-day boot camp, teaching what we learned from him. I believe in having an event every 90 days to fire people up. We all need to recharge our batteries.

With her team at a training in Kansas.

How did you find your current company?
It happened totally unexpectedly. My current upline was my downline in my previous company. Not having much success, she joined a makeup company and did a business swap. There are groups on Facebook where someone will say, “I’m with company X and have someone looking to join company Y.” Then someone from company Y will sponsor this person and send one of their team members who is looking to change companies to company X. I generally don’t recommend this practice, but I’m sure the person she swapped with is ecstatic, because she got our team!

When she told me about the starter kit, it had so much makeup in it at such a low price that I just bought it. I told her, “I don’t want to do the business, so don’t bother me about not making sales or anything.” But I loved the makeup and posted my before-and-after pictures on Facebook—and it blew up. We did $5,000 our first month, $4,000 the second month, and my third month we did close to $10,000, which made me hit the top rank in the compensation plan.

Just sharing pictures of you wearing the makeup on Facebook?
Yes, and my team members sharing their before-and-after photos. After the first month with all those sales I decided I had found my home. Then I started really team building. I’m not a huge seller, but I’m an excellent recruiter. I started sharing the opportunity and how we get paid within three hours. That’s when my business exploded. I lead with the opportunity, but it’s helpful that our product has a wow factor. My sister didn’t buy it until she saw pictures of me wearing it. I never thought I was going to sell makeup, and I am still 100 percent a network marketer.

When someone contacts you about makeup, how do you change that conversation to the business opportunity?
I’m really enthusiastic in my videos and when people see me, they want what I have. Out of the 150 people I personally recruited, I didn’t contact any of them—they came to me after seeing my posts. They wanted to be a part of what we were doing. That’s never happened to me in other companies. It’s a stark contrast with the old model where you have to contact lots of people to sign up a few. And it’s not just me having these results; I have other women on my team who are making great incomes, and they’ve never had to contact anyone either.

Don’t get me wrong, you have to build to those relationships. You contact people to become friends, but you don’t actually bring up the opportunity. They will see it in their newsfeed. Every day they see how excited you are. I post sitting on my deck making three-way calls, “I love working from home,” or sitting at the hair salon, “I was able to get my hair done today without taking away from my family budget.” A fun picture with a caption “I love being a network marketer” catches people’s attention. It gets them thinking, “I wish I didn’t have to be stuck in a cubicle today” or “I wish I could be working from my deck... I need to find out what she’s doing!” and they contact you.

This kind of attraction marketing is what I teach my girls to do, and people flock to them. One of my team members rented a beach house for a week and took a picture while being on a conference call, saying “I absolutely love my job.” This shows people network marketing is real, and that they truly can live their dream life.

Giving a training in New Orleans.

Who are some of your favorite mentors?
Personal development is huge for me, because it changed my life. I lost everything when I decided to leave the weight loss company I was with. I made the choice because I couldn’t watch my team fail. We lost our house and our cars. We had to borrow $3,000 from my husband’s grandma to buy a mobile home that should have been condemned because it had holes in the walls. I got into personal development and studied the law of attraction. I told myself, “This is not my reality; this is not how I’m meant to live.” I imagined the life I wanted, including my dream car. I made up my dream home with beautiful woods and a spot for a garden. Eight months later I now drive a luxury SUV, paid for in cash. I have my dream home, and it all happened because I first I conceived it in my mind. I tell people on my team, the reason I didn’t make this money before—and I truly believe this—is because I wasn’t ready. You need to grow yourself in order to get those big checks. I did it by following leaders like Jim Rohn, John C. Maxwell, and Eric Worre. Sarah Robbins is also a mentor of mine.

Do you recommend generic training events?
I truly believe in getting to events as a way to invest in yourself. I just paid $1,000 for Eric Worre’s event, plus $1,000 for the room and about $1,000 for the flight. Some people say, “$3,000 for a trip? That isn’t going to make me money. I’m trying to make money, not spend it!” But you need to invest in yourself. That $3,000 I spent is going to come back to me a thousand fold as I start applying the knowledge I gathered at that event. It doesn’t matter what it costs, if it’s going to grow you as a leader and as a person, do it. It’s going to pay off.

How do you duplicate yourself?
Every network marketer who has a successful team knows this: you need to do what you want your team to do. I can’t tell somebody, “Go out and recruit ten people,” unless I myself am recruiting ten people. I can’t tell someone to go have parties when they know that I’m not having parties.

I don’t do home parties, and my team doesn’t do them either. We do virtual parties. I’m doing what I want them to do. If you want a better team, recruit more people. Some of your team members are going to say, “I need to get myself in gear, because I don’t want to be left behind.” It’s really just leading by example.

What are virtual parties?
Our virtual parties are on Facebook, or you can have them on other social media platforms. I pretty much focus on Facebook. You make a closed group or an event, and you add the hostess, and then the hostess adds all her friends. You can do live parties using a video or Skype, or you can record them. Parties can go on for several days. You post videos and pictures of your products and play games. We have a game where we show pictures of eyelashes, and it asks, “Which ones are real, which ones are fake?” You can’t really tell with our mascara, so we have a few fake ones in there that are extensions, and the rest are ours. The people who spot the fake ones get a free product. It’s kind of fun. Live or recorded, virtual parties can be very successful. A woman in our company recently sold $30,000 in products just from her online parties. Another woman sold $40,000 personally just using Instagram.

What kinds of challenges do your team members need help with?
When ladies come to me, “I just can’t recruit anybody,” I normally look through their Facebook profile, because that’s where everything happens. I don’t sugarcoat anything. I’m very nice about it, but I give honest feedback, because I want them to succeed. When I see something they could change and have a better result, I tell them. Typically I see them posting negativity. If you post anything negative on your page, that’s going to repel people and you won’t be able to build a team.

You have to be positive 100 percent of the time. I say in my training, “I know life isn’t always positive. We all have bad days, but if you’re on Facebook for business, don’t say I hate Mondays or My boyfriend is driving me nuts. No complaining allowed!”

I often tell people to change their profile picture. It needs to be something others can relate to, not a company logo. You need to show your pretty, smiling face so people want to connect with you. I just give them some pointers on how to change their Facebook approach and marketing, and it usually works.

With husband David, sons Brice, Brayden,
and Carter, and doggies Ginger and Louie.

With husband David on a road trip through
the U.S. doing trainings for her team.

Where do you see yourself five years from now?
First, I want to be on the Millionaire Wall at my company. Nobody’s on it yet, and I’m pretty confident I’ll be one of the first. I want to make a million dollars within a year, because that will create a great story for my team to use in their business. I want to do it more for them, and my other goal is to have the most top earners on my team, because then I know I’m doing something right.

If one of my team members passed me by in income, I would be thrilled. You’re making good money if you have people on your team making more than you, but it also means that you did your job as a leader. I believe the student should totally surpass the teacher.

My biggest goal is to become someone who brings value to the profession. I love public speaking and I want to be the next Eric Worre—the female Eric Worre!

I was a cheerleader and I love making people feel good. People already come up to me and say, “Because of you I was able to do this.” That’s my biggest reward. I was way more excited when I had my first person hit our top rank than when I hit it myself. Just seeing people grow and knowing that I brought value to their life, that’s what I want.

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