The Professor of Network Marketing

A Conversation with Dr. Charles W. King, coauthor of The New Professionals and President of Networking University

By John David Mann

If you were connected to network marketing in any way, shape, or form in the late 1990s, then you probably recognize the name Charles King immediately from the classic video presentation Brilliant Compensation, created by Dr. King and network marketing legend Tim Sales in 1998. For tens of thousands in our profession, Dr. King was the person who brought academic and professional credibility to what we were doing in the mid-nineties with his famed certification seminar in network marketing at the University of Illinois at Chicago (UIC).

Charles's background is distinguished by his double-barreled accomplishments in both academia and the business world. After a brief and highly successful career as a market research coordinator for Exxon (then called Humble Oil & Refining Company), he took his doctorate in business administration from Harvard University, then served on the faculty of the Krannert School of Management at Purdue University and then as a marketing professor at the University of Illinois at Chicago. Meanwhile, he also founded a long-running business consulting practice in strategic planning and strategic marketing across a wide range of industries and throughout the globe. For those of us in network marketing, however, his primary distinction is his role as the world's leading academic advocate for our profession.

This fall, as Dr. King joins Networking University as its first president, we felt it was high time we introduced him to our readers. — J.D.M.

What led you to leave the corporate business world and pursue your academic career?

In 1960, I was still working with Humble Oil & Refining Company (later renamed Exxon), then the largest crude oil producer in the U.S. petroleum industry. It was an excellent company, and...

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