A Networking Revolution
Evertrue Bell: Helping a Giant to Usher in a New Era
By Stephanie DuPré
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On a typical workday, Evertrue Bell, the U.S. Training Manager
of Network Marketing for one of the world’s largest and oldest direct selling
companies, is on the road. She may be commuting from her North Carolina home
to the company’s New York City headquarters, but more likely, she is heading
into the field.
Named to her position only recently, Bell has been charged with helping to lead
her company’s transformation from a traditional direct selling organization
into a network marketing powerhouse by expanding representative participation
in the company’s multilevel program. It’s a lofty goal and a challenging
role, but Bell is up to the task: among network marketers, Bell is one of a
kind.
During her twenty-eight-year career, Bell has earned a reputation as an exceptionally
resourceful entrepreneur, creating success stories in markets that challenged
even the most seasoned networkers. Her success derives in part from a diligent
and consistent application of field fundamentals. Primarily, it comes from the
most powerful success driver in network marketing: a desire to help others.
“My personal goal is to help 100 women a year earn more money than their
husbands,” says Bell with a laugh. In the past, when her company operated
purely on a direct selling model, that wasn’t so easy to do. Since the
corporation launched its network marketing program in 1990, however, she has
helped thousands make their dreams of financial independence come true.
A Teacher’s Graduation
It was Evertrue’s innate desire to help others that brought her to network
marketing, and it has been key to all of her success. She calls herself a “born
educator,” and in fact, started out pursuing a career as a high school
teacher. She scraped by for four years on a teacher’s meager salary, and
never considered leaving the profession because of her commitment to the kids
she taught. Then calamity struck, and she was forced to consider alternative
income.
One chilly autumn afternoon, she chanced to come home from school early one
day. As she ascended the last steps leading to her third-floor walk-up apartment,
she noticed her door was ajar. She had been robbed—completely wiped out.
“The burglars took everything they could carry,” recalls Evertrue.
“They had even gone into my closet and taken my shoes!”
Left with nothing, and with no money to rebuild, she started looking around
for a way to earn some extra income. On her way to work one day, she was passing
by the local office of a large personal care products company, and decided to
step inside. By the time she left, she had signed on to become a sales representative.
She walked out armed with only a few brochures and the motivation to earn—and
that was all she needed...
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