A Raising Tide Lifts All Boats

Jackie Ulmer: Multiplying Success Stories

By Dr. Josephine Gross

Jackie Ulmer is a highly successful Internet marketer, coach and network marketing trainer who built her business almost entirely through her online presence. If you Google her name, you will find over 100,000 results, starting with her Squidoo lens, her web site StreetSmartWealth.com, her Facebook, MySpace, Twitter, YouTube and the countless blogs and forums where she has left comments and contributed articles over the years.

A work-at-home mom for the past sixteen years, Jackie’s passion is to show others that anyone who commits the effort can build a successful business online. She teaches people how to develop relationships, how to choose the right opportunity, and exactly what it takes to develop multiple streams of income online, regardless of whether or not they join her network marketing business.

A six-figure-income earner since 2005, Jackie hasn’t always been this confident about her ability to create a success story in the networking profession. Having overcome the struggles she encountered on her personal journey is what allows her today to meet others where they are and lead them to where they want to go. She truly believes that when we are able to increase the number of success stories in any network marketing company, we all win.

Discovering Home Business

Jackie’s story starts when she was working for the airline industry in sales and marketing.

“I loved what I did for a living,” she says. “I traveled around the world, flying first class, wining and dining corporate clients, all expenses paid. My husband is an airline pilot, and when we decided to start a family, we wondered, ‘What are we going to do? We can’t both continue to jaunt around the country. Who’s going to take care of the kids?’

“We agreed I would stay home. But it’s difficult to make it on one income, no matter what profession you’re in these days, and have a lifestyle. I got spoiled in the airline industry, staying in five-star hotels and resorts. I wanted to continue that lifestyle, only—yikes!—I was going to have to pay for it.”

When Jackie had her son, she started looking around for something she could do from home to create extra income and also stay involved in the business world. She loved being a mom, but there was that part of her that really enjoyed adult interaction, too.

She looked at a lot of different options and started a little word-processing business from home. She lived in Phoenix at the time and did college term papers and résumés for students at ASU.

“I also started making some sales and marketing materials for my friend, Jordan Adler,” says Jackie, “who used to work with me at the airline. He had a side business doing sales and marketing for hotel corporations, teaching them how to develop their sales teams.”

While Jackie was looking around, her husband Mark flew with a co-pilot who was involved in a network marketing company. He started sending information home with her husband—some tapes to listen to.

“The company and product line didn’t capture my interest,” says Jackie, “but the concept did. Mark had a lot of respect for this colleague, so we listened to what he had to say. Both of us were skeptical about the term network marketing, for no reason other than that we had heard so-and-so say, ‘Oh, you don’t want to get involved in one of those. You’ll lose all your friends.’ But because Mark trusted this friend, the wheels started turning in both our minds, and we began exploring home business options and doing some research.”

Jackie with her team in 2007.

Jackie with her son, husband and daughter.
Enjoying a Western-style company party.

A 180-Degree Turn

The airline pilot wasn’t the first person who introduced the Ulmers to network marketing. A year prior, Jordan Adler told Jackie about a networking business he had started, and she said, “No, Jordan, I’m not interested. Thank you, I wish you the best. I don’t want to see it. I don’t want to know about it.” This was when Jackie was still pregnant with their first child, and she hadn’t yet begun staying home.

When her son was eighteen months old, around Christmas 1993, Jackie invited Jordan for dinner and he pulled up in front of her house in a BMW.

“I was used to seeing Jordan drive a beat-up old Jeep with a smashed-in windshield,” she says. “When he walked in I just looked at him and said, ‘Wow! Nice car!’ and he said, ‘Thanks. My business is going pretty well.’” He told her that his network marketing business was doing so well, he was down to just a few days per month at the airline. Jackie was stunned.

Seeing how Jordan’s life had completely changed intrigued her. She also realized that it hadn’t made any difference when she told him no. Obviously, a lot of other people had said yes. He just kept going—and look what he was able to accomplish!

All through dinner, Jackie asked questions about the business opportunity. Mark also wanted to learn more, so a few days later Jordan returned with all the company materials and after looking everything over carefully, the Ulmers decided to get started.

Even after signing on the dotted line...

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