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The Power of Unity
Alfredo Bala: Emissary of Goodwill
By Josephine Gross, Ph.D.
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Alfredo Bala is one of the most dynamic and passionate leaders you’ll ever meet. A first-generation immigrant of Portuguese origin, he came to the US looking for the American dream. Starting at the very bottom, he worked a minimum-wage job while learning English and going to school. His plan was to get an education and climb the corporate ladder, but his whole perspective changed the day he discovered network marketing, almost thirty years ago.
Over the years, Al has been serving the network marketing profession in three different capacities: from 1980 till 1991, he was strictly a distributor; in 1991, he partnered with one of the top leaders in his company and became responsible for launching international markets; today he travels the world as Senior VP of Global Sales and International Expansion for a publicly traded wellness company.
After completing his corporate mission of creating a global business that operates seamlessly on every continent, Al may very well return to his first love, which is working in the field, bringing opportunities for health and wealth to those who are ready to lift themselves out of a life of limitations and unfulfilled dreams.
Al’s network marketing story is unique in that he built the business at the ground level—“in the kitchen,” as he likes to say—in sixty-five different countries. One of his greatest joys is to know that he can go back to any of these countries and find friends waiting to welcome him, people whose lives have been turned around thanks to the opportunity Al brought to them.
“No money will buy you that kind of satisfaction,” says Al. “This business is my life’s calling, and I know I’ll be doing it for the rest of my life. It makes me feel like a missionary of goodwill who reminds people how to dream and gives them tools to create the lives they were meant to live.”
Discovering Network Marketing
Al Bala was born in Senegal, a West African country where a third of the population lives below the international poverty line of $1.25 a day. Growing up in a middle-class family, Al was a bright but timid boy, so at the age of 12 he decided he was going to be an engineer, since that was a profession that would keep him away from people.
At the age of 17, Al moved to the US with his family to pursue his education, hoping eventually to land a good job. While finishing high school and attending college, he worked at a factory for $2.50 an hour to help support his mom and two brothers.
Al earned his degree in electronic engineering in 1980 and started thinking in terms of a corporate career, until one night he received a call from a friend inviting him to an opportunity meeting. While he had never heard of network marketing, or even considered being in business for himself, he immediately fell in love with the concept.
The presenter of this meeting happened to be the Senior Vice President of Manufacturing at Texas Instruments.
“For a young engineer,” says Al, “the typical dream was one day, if you did all the right things, to work at a company like Texas Instruments as a VP of something, because obviously you could never be the president. Yet his corporate position was not what excited this man. He explained how, in his fifties, he had now found a way to replace a forty-year career plan with a two- to five-year plan—a plan, he told us, that could help you make all your dreams come true.”
This was the first time Al starting thinking about what his dreams might be...
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