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Multiply Your Most Precious Resource

Six Ways to Invest Your Time Optimally

By Tom Hopkins


Summer is upon us with its many options of how, with whom and where to spend our time. In order to make the best use of your most precious resource, understand that there are two entirely different kinds of time. The first is opportunity time, during which you achieve your business goals. The second is replenishment time, during which you rebuild your strength through exercise, recreation, relaxation and sleep.

Here are six powerful methods I’ve used to optimally invest my time and build an effective organization. They’ve worked for me and they’ll work for you.

1. Avoid Flameout

Flameouts happen to the people who never get the hang of switching from opportunity time to replenishment time. Unless you learn how, you’ll run like a jet engine—until you run out of fuel. Then the flame goes out, your power shuts off…, and you drop like a stone. Otherwise highly productive people by the tens of thousands suffer flameout, often losing weeks, months or even years of productivity as a result. Some flameout so thoroughly that they never manage to get their engines going again.

The most dangerous thing about flameout is that it sneaks up on you. Don’t try to fly high when your tanks are low. Touch down and refuel your spirits; spend a few days away in a completely different environment from your business world.

When you’re in the midst of opportunity time, get tough about it. It’s amazing how much of our working life gets eaten up by trivial interruptions unless we’re determined not to let that happen.

2. Get Rid of Busy Work

This is the usually pointless stuff that people too often enjoy doing because it’s easy—and because doing it makes a marvelous excuse for not tackling...

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